1. Answer the phone within 3 rings?

A caller’s first impression begins with how promptly the phone is answered. If answered within 3 rings it communicates that the person answering is available and willing to assist right away and cares about your call. Longer call pick up times may create a negative first impression in the callers’ mind. They may interpret this to mean that the party being called is too busy, inattentive, disorganized, under staffed, or isn’t willing or desirous to take the call.