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Why Implement Our Secret
Shopper Quality Assurance Program?
“When Performance Is Measured, Performance Improves”
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It takes months to gain new customers and only
seconds to lose them. |
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If your customers have a Bad Service Experience-They
won't tell you- but they will tell their friends, and they won't
come back! |
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It costs up to 5 times more to attract a new
customer as it costs to keep an existing customer happy and coming back!
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Our Quality Assurance Program can be
implemented for a fraction of
your
advertising budget. It pays for itself many times over in terms
of increased revenues and repeat
business. You may be asking the
question, “can I afford to implement this
program?”
A better question may be,
“
Can you afford
not
to have this program?"
"How
much is it costing to not have it”?

Poorly
defined expectations will result in inconsistent performance
and
quality.
If
you don’t know where you are going, how will you know when you get there?
If
each member of your service staff doesn’t know “Exactly what is expected
of them”
how can
they consistently perform? Our Quality Assurance program
helps you
establish and communicate your “sequence of service” and
associated standards to
each member of your staff – company wide. Each
time an
evaluation is completed, it reinforces those
standards and turns the
attention to the areas that need attention. Most of our clients have implemented
our evaluation forms into their orientation as well as ongoing staff
training.
You
must “Inspect what you Expect”.
You must keep score in order to know if you are winning or losing.
Can you imagine participating in a sports event and not finding out the score
until the end of the game? If you don’t have a consistent, objective and
on-going
system to
Inspect
and
Measure your sales and service efforts how will you
catch problems
early
and know where to focus your training resources?
Our Quality Assurance programs provide on-going inspection,
measurement
and
feedback. We inspect, score and track dozens of performance criteria
for
you both
currently and historically, along with variances and trends. Our
company
wide ranking
and comparison reports allow upper management to
identify problem
operations in moments. You can monitor 5 stores or 500
stores in a matter of
minutes
so your energy and resources can be focused
where most needed.
Imagine being able to select any performance standard
in your company, for
an
individual store, region or company wide, and know how you are doing in
the current
month,
prior month, for the quarter and year-to-date within
minutes. For
example: What percent of the time are our servers specifically
mentioning
desserts?
Also imagine being able to get that specific information from our
website,
any time,
day or night,
from anywhere with an Internet connection with
your
personal UserID
and
Passcode to our secure web site.


Key Features of Our
Secret Shopper Quality Assurance
Programs

Scheduling shops, inputting reports and report processing
are all done through
the Internet.
Reports are electronically generated and scored. This means
typed, legible
and accurately scored reports.
Report data is maintained in a database, enabling sophisticated
reporting of
current and historical results.
All reports are reviewed by our staff to ensure complete, accurate and quality
reports.
Reports
can be viewed and printed by our clients through
our secure Web Site
with a Standard Internet Connection and Microsoft
Internet Explorer Browser
(widely available and freely distributed).
Managers can be assigned a UserID code and Passcode that will enable
them
to view ONLY the reports and locations they are authorized
for. For example:
A regional manager can be set up to access all reports for
his/her region.
Reports can be printed on a laser printer or in color
(see samples) from our
web site or from an emailed report attachment.
Reports can also be emailed, faxed or mailed.
We regularly use and encourage the use of e-mail. However, we
are always
just a toll free phone call away for
our clients whenever you need us.

We will customize our program to reflect your service
and quality criteria.
In addition to tracking Service, Food and Ambiance
categories, we can set up
and track up to 6 additional subcategories with
separate scores and charts i.e.
Suggestive Selling, Hostess, and Manager
Presence etc.
YTD totals can be reset at the end of your fiscal year or
can reflect a 12-month
rolling
average.

Our evaluators are carefully selected and receive on-going
training. They are
required to have Internet access so that reports
can be completed timely and
accurately.
We can easily perform timely and professional evaluations anywhere
in the
United States.



Benefits:
Measures your performance in the areas of:
Hospitality & customer service.
Suggestive selling of goods and services.
Products - quality, appearance, packaging, value etc.
Ambiance - Inspection of facilities and surroundings.
Telephone effectiveness - promoting you and your image.
Compliance to loss prevention controls and procedures.
Objectively "Inspects your
Expectations."
Based on your criteria and company standards.
From an objective and independent third party.
Lets you know how your service staff is really doing.
Provides valuable feedback from the customer's view point.
Increases
employee Awareness and Accountability.
Great management tool for all levels of management.
Helps communicate standards and expectations to employees.
Provides motivation and incentive to employees.
Pin points problem areas for training.
Performance measurements allow
you to Keep Score.
Reports are quantified, scored and tracked over time.
Analysis reports highlight weak and strong areas.
It's easy to know if you are winning or losing and why.
Program is Cost Effective
and Affordable.
Costs only a fraction of your advertising budget.
It
costs less to keep existing customers than to get in new ones.
Pays for itself many times in terms of:
Increased sales, service and quality.
More repeat business and referrals to friends.
A more aware and accountable service staff.
EVERYBODY WINS!!
Customer Wins
-
Increased customer satisfaction.
Employee Wins -
Increased tips, skills and self esteem.
Company Wins -
Enhanced image, sales and repeat business.
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